Association of London Colleges

New City College group for east London: New group identity designed by Redbridge student

New City College group for east London: New group identity designed by Redbridge student

Mid-year merger creates £67m New City College for east London. New college group identity designed by Redbridge student

When the students and teachers of three east London colleges return to class after the Easter break, they won't see any immediate difference in their classrooms or campuses, but their colleges are now part of one of the largest further education groups in the country.

 Hackney and Tower Hamlets colleges had already merged in August. Redbridge College joined the group at the start of April. The group also includes London and Bournemouth-based English language school, Westbourne Academy. New City College Group, as it is now collectively known, will support around 15,000 students and apprentices each year, and will be financially robust with a turnover of £67m.

A new group visual identity will be rolled out alongside local campus names in the coming months. In the true spirit of further education, students were given the opportunity to develop the new group corporate identity. A group logo with borough-based variations designed by 22 year-old Redbridge graphic design HND student Ashley Butcher was selected, and will be seen across high profile signage and publicity materials for many years to come.

Ashley said: "A project like this is really strong for my design portfolio. It was a great experience to work on. To know that my design will be the new identity for the college is amazing."

Group Principal and CEO Gerry McDonald said: "The new identity will definitely help the New City College group to stand out within the sector. It reflects the great young talent of FE college students."

New City College will continue to respond to specific local community needs and will also be in a stronger position to develop regional and national employer-responsive work to make sure that the skills and qualifications offered by the college are those needed by industry. The merger gives the opportunity for the group to develop existing and further specialisms at level 4 and above, in line with the London and national skills agenda.


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