Businesses are voluntarily backing an event that celebrates for individuals' efforts to realise their career aspirations.
National and local firms are, to date, sponsoring 14 special awards at Newham College's Outstanding Stars event at the Troxy, Whitechapel, on June 28.
Other businesses and organisations are supporting the Learning Revolution Trust, a college fund that helps learners overcome financial demands of studying.
The community-spirited businesses include Capita IT Services, management specialists MCA Consulting, Learning Curve, Open College Network Eastern Region, Newham Recorder, Reed Specialist Recruitment, International Hotel Group, and Pexhurst Services Ltd.
Mark Quartermaine, managing director of Capita's IT services business said: 'We're happy to help and support Newham College's drive to give their students real experience of the work they wish to be a part of.
'We have been working with the college for two years and are pleased that the IT infrastructure, which Capita provides, is helping further education to deliver much needed, well-trained people.'
Pexhurst are specialists in office refurbishment. Managing director Martin Vella said: 'We really liked the ethos of the College, with its focus on providing vocational as well as academic education and particularly the effort it puts in to providing opportunities for older people to continue their education.'
Carol Snape, CEO of the education charity, Open College Network Eastern Region, said: 'We are happy to support the ceremony by sponsoring the Outstanding Progress of the Year Award. It is always rewarding to meet the learners who have benefitted from our qualifications and hear first-hand about their achievements.'
This year's annual awards will be given to students who excel in study areas such as A Levels but also to those showing exceptional commitment to learning.
Over 400 people are invited to attend the awards ceremony including students and their guests, businesses, MPs and councillors and special guest, designer Zandra Rhodes CBE, Tessa Sanderson CBE, and British Paralympic swimmer, Dervis Konuralp will give speeches at the event.
The College has created a new charity, the Learning Revolution Trust, to promote the Outstanding Stars ceremony and to develop educational opportunities for people short of funds.
Deputy principal Philip Badman said: 'Newham houses one of the most diverse and entrepreneurial populations in the world. Unfortunately, Newham is also one of the poorest boroughs in the UK.
'The Learning Revolution Trust is offering bursaries, resources and other means of support to help remove the financial barriers to education.'