Afrobeats group NSG (New Sound Group) reach number 9 in the UK Top 40 charts with their hit music track ‘Options’ featuring Tion Wayne.
Hackney crew NSG topped number 7 in the UK Top 40 chart, are at number 6 in the UK MTV Urban Top 20 and have already received 6,000,000 views for their track Options (ft. Tion Wayne). The crew is made up of rappers and producers Papii Abz, Kruddz, OGD, Mojo, Mxjib and Dope, two of who (Martin and Dennis) studied Level 3 Music Technology at NewVIc and graduated in 2015.
NSG’s distinctive sound has taken the energy of grime and pushed it into Afrobeats. Afrobeats has risen in popularity in the UK over recent years; a fast, melodic sound close to the dance craze-causing scene popularised in Ghana and Nigeria. The group and have been described as one of the best live acts in the scene. Known for taking over the stage with crazy, amped up performances, grabbing the mic from one another, pulling dance moves and flying through their hits.
The group debuted in 2013 whilst Martin and Dennis were students at NewVIc, juggling their careers alongside their studies. Both Martin and Dennis successfully completed their courses with merit grades. They managed their studies and careers very well and not let it get in the way of their education.
“Martin and Dennis always had a cheeky grin and a good ear for a catchy Afrobeat groove whilst working in the college studios. The musician’s tutors John Crockford, Gabriel Armstrong and DJ/producer Femi Akinyemi – distinctly remember negotiating sound checks and rehearsals with the pair, as they balanced college performances and music production work with late night gigs across London and long weekends making music videos with their crew… Distracting, but clearly they were headed to big things in the music industry. We are so proud of their hard work, resilience and passion for creative work. It is amazing to hear their sound and urban flavoured videos in the Top 20 and Top 40. Congratulations and here’s to a long career in the industry. We look forward to them popping back to inspire the new generation at NewVIc.”